About us
A marketplace where everyone wins.
Traleado was built by people who got tired of buying bad leads. We exist to make every lead transaction one where the seller gets paid fairly, the buyer gets a real customer, and the end customer reaches a business that can actually help them.
Our story
Why we built this.
The Australian lead marketplace has been broken for a long time. Service businesses pay for leads that don’t answer. Lead generators chase buyer relationships and unpaid invoices. Customers fill out a form and then field calls from five companies they didn’t ask to hear from. Nobody’s happy.
We started Traleado because we’d been on both sides of this. We knew the broken parts of buying leads, and we knew the broken parts of generating them. The common thread was always the same: no one actually verified that the lead was a real, willing, ready customer before money changed hands.
So we built a marketplace where verification happens first. Every lead is contacted before it’s listed. If they don’t answer, they don’t get sold. Buyers get leads that actually pick up the phone. Sellers get a marketplace that protects their reputation. The end customer only hears from a business that’s actually equipped to do the job.
What we believe
The principles behind Traleado.
Verification before sale
No lead changes hands without first confirming a real human, real intent, real timing. Every time.
Honest pricing
You see the total before you commit. No subscriptions you forget to cancel. No surprise fees.
Built for Australia
Built in Sydney for Australian service businesses. Australian payment rails, Australian tax compliance, local support.
Operator-first
Designed by people who’ve actually run service businesses, generated leads, and bought leads. Not by software people guessing.
Sydney, Australia
Traleado is operated by Top Idea Australia Pty Ltd (ABN 15 097 172 757), an Australian GST-registered company.
Ready to see it in action?
Free to sign up. Free to list leads. Free to browse the marketplace.